How To Get Your Rap or R and B Beats and Music Heard - Music Marketing 101!

What Is A Promo Girl?

The question, “what is a promo girl?” is one which is often asked by people who have seen them at events, but are unsure about what they do. Put very simply, they will be employed by a business to promote their products or brand. This can occur at specific promotional or trade events, sporting events, or in bars and clubs. They work for a promotional company, who in turn will be contracted by large companies such as Budweiser or Miller.

What Is A Promo Girl’s Main Responsibility?
Their main responsibility will be to attract customers to a business. At trade shows this will involve attracting people to their employer’s stall or booth. They will enter into conversation with customers by offering them a friendly smile and a greeting. They might also offer customers free promotional material such as pens, key-rings, and baseball caps. If they are working for a drinks company they may offer free samples.

What Are The Requirements To Be A Promo Girl?
Businesses in general will be looking for attractive, healthy looking girls to promote their products. For the most part these companies are trying to entice men to become customers with them, which is why they employ girls who are physically appealing. Perhaps even more important than this, however, is that promo girls must have good personalities. They must be able to talk to a lot of different people, and to convince them that their employer provides a desirable product. They should also be fit, and be prepared to work hard, as it requires a lot of energy.

Why Become A Promo Girl?
There are several good reasons for wanting to become a promo girl. Firstly, they get to dress up and feel attractive, and secondly, this leads to them attracting a lot of attention from guys. For anybody who has an outgoing personality and who likes meeting new people this could be the perfect job for them. Thirdly, the job is never dull or monotonous, as promo girls often travel to different locations all around the country attending shows and events. Finally, and perhaps most importantly, it is very well paid. The girls who promote for globally recognized brands can command as much as seventy-five dollars an hour for their time.

How To Become A Promo Girl
For the reasons mentioned previously these jobs are very hard to come by. It is a very competitive industry to break into. The best way to get an interview is to contact the hiring manager for local promotional or marketing companies directly. Whether speaking to them on the telephone or in person, the quality of a girl’s personality has to be apparent or she will get nowhere. This is even more true if she gets invited to an interview. If she has the winning combination of looks and personality then any company will be keen to have her represent them.

This job plays an important role in the marketing of a product or brand. They have been shown to be very effective in increasing customer numbers for businesses. Being a promo girl is an exciting and well paid lifestyle, and for those reasons it is a very desirable job for many women.

Source by Paul L Roberson Jr.

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